Take Payments Online
To make money online, you have to be able to take money online.
One of the most important aspects of your business is the payment process. Let’s face it, we are all in business to make money! To make money, you need a product or service and a way for your customer or client to pay you–a way to take payments online.
The Elements of the Payment Process
The payment process has the following elements:
- Sales Page
- Upsell/Downsell Page (optional)
- Payment Processor
- Post Sale Page
Let’s take a look at each one individually.
The Sales Page
The sales page is arguably the most important part of this system. This is where your customers make the final decision to part with their hard-earned money for your products and services. It includes a product description, a clear call to action, and pricing information at the bare minimum. There are many types of sales pages that you can use, depending upon the nature of your business.
If you sell scooter parts, then a shopping cart program is your best bet. You are going to have numerous products available, and creating individual sales pages for each item will be time prohibitive. The shopping cart software will allow you to enter products, pricing, descriptions, etc., and the cart will take care of dynamically creating the pages for the individual items based on one overall template.
If you are selling just one product, such as an information product, then a single sales page is all you will need. There are many forms this can take, from the long form sales letter with testimonials and in-depth product descriptions all the way to a simple page with just a product name, price, and “Buy Now” button.
The Upsell/Downsell Page
“Do you want to super-size that?” is the classic example of the Upsell process. It is where you add profit to your business while the customer is already spending money with you. You simply suggest other products you offer that enhance the current purchase. For example: if you sell group coaching packages, you could offer an upsell of individual sessions in addition to the group sessions.
The reason this is optional is twofold. One, you may not have other offerings to use in an upsell. Two, many consumers find this to be a turn-off. When used properly, it can be very effective.
Simply have one page that describes the upsell, with a clear “Yes, I want the Deluxe package” purchase link and a “No, thanks” link for the original item. Then take them to the payment processor.
The Payment Processor
This is where the purchaser actually transfers funds to you in exchange for your products and services. There are many online payment processors available for your use. Your choice depends upon a number of factors related to your business model and the nature of your products and services.
The Post-Sale Page
Once the financial transaction has taken place, you should take your customers to a page that tells them the next step. The nature of this page once again depends upon what you have just sold to your customer. The most important function this page performs is to set your customer’s expectations as to how the sales process will be completed.
If you are selling coaching, you should take them to a page where they can sign up for a session time. For an information product, you should either take them to a page where they can download the product or (if you are emailing it to them for example) tell them that they will be receiving an email with instructions to get the product.
Video Presentation: Start Collecting Payments Online
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Webinar Audio for Download
Please enjoy the recordings and pick up a copy of the slides. If you would like to workshop with us in one of our Intensives,Â here’s some information about what you will know and be able to do–click here: Start Collecting Payments Online (with PayPal).
Putting It All Together
With a clear idea of each of the elements and how they work together, all that’s left is the mechanics. The first, easiest place to get started and take payments online is to start with PayPal.
We are looking forward to meeting you on our Social Biz Quick Start calls and answering your questions about taking money onlineÂ for your business.
To your great Social Biz Start success,
Kate & Daryl
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